I came across this and had to share. Publishing, whether it is self publishing or the traditional route, is hard work. Getting signed by an agent or traditional publishing route does not exempt the author from having to do a phenomenal amount of marketing work. Not only do you have to do a lot, you have to be consistent. Yes, the majority of your efforts might be focused on the launch of your book but it cannot end there. Many of the book tours I host are books are that have been on the market for some time. It’s important to think of your long term marketing plan but also to accept you will get a lot of doors closed in your face. Keep working at it!