I thought this was fascinating and something to consider when offering not just free copies of books, but also when selecting potential reviewers. I think the worst review I had was from someone who I finally understood didn’t like the type of book. Looking at other reviews it was clear they like vampire stories with sex, romance or erotica. Mine do not. Once I understood that I was far less annoyed with the ” vampires don’t behave this way” etc. She was simply projecting what she wanted to see and was used to reading. The cover didn’t scream romance and it is listed in the horror category, but I’ve learned people rarely look at that.It is certainly something to consider when framing your book, both in terms of cover and blurb.