I’ve been doing a lot of reflecting recently on the marketing strategies I’ve used to promote my books. I’ve tried them all: adverts on websites, Twitter ads, blog tours, press releases, paid for social media campaigns. None of these individually activities have cost a fortune, perhaps £50 at most, but collectively the money soon ads up. I quickly realised this when I went through my figures for my annual tax return. Of course, one can achieve a great deal of free downloads with the right mix of PR and indeed I have, but ultimately we still want to achieve sales, reviews (good or bad, they’re all important) and gain a warm feeling that we haven’t completely wasted our time along the way.   One thing that certainly has paid off is joining Rave Reviews Book Club. If you follow my blog regularly then you’ll have seen interviews and posts by… View Post