Once again @BlondeWriteMore hits the nail on the head. They key to a good book is taking time apart from it once you’ve finished that first draft, and probably once you’ve finished the final draft too! Having a good editor helps and I can’t stress how important this is. I released my first book unedited to test the water, relying only feedback from beta-readers and other author friends. It was okay but needed work. Since then it’s been edited, picked up a publisher and is in much better shape. It wasn’t painless! What was painless, was working with two different editors with my second “Sophie Morgan” book, once privately and then again when I was signed to a publisher – I suspect I wouldn’t have been picked by mine if I hadn’t had the second book properly edited to start with and listened to the feedback from them and other reliable, honest readers. It’s important to note, however, to pick the right readers/reviewers – target those who read that type of book and/or your target audience. Advice to new writers? Suck it up buttercup, not everyone is going to like the work you’ve been bleeding over a keyboard to create and that’s okay, but if everyone is picking up on the same issues then it’s time to consider whether they have a point.