Good marketers and PR professionals understand what makes people tick. In many ways they are applied psychologists, combining audience insight with a steely focus on outcomes to influence decisions. This was just one of messages I took away from a public relations workshop I attended recently. “Psychology is the scientific study of the mind and how it dictates and influences our behavior, from communication and memory to thought and emotion.” British Psychological Society  “Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour” Chartered Institute of Public Relations What does this mean for book marketing? A good deal perhaps. The ultimate aim of book publicists is to sell books. Even when we want to broadly build a brand or author platform, we still have that ultimate outcome in mind. We want to take potential readers on a journey… View Post